Why Are Movado Watches So Expensive? (3 Reasons)

The price range of Movado watches varies from $300 to $2000, which is pretty expensive compared to other watch brands. Several people criticize that these watches’ quality does not deserve such considerable investment. But, on the contrary, others are willing to pay the price. 

Why are Movado watches so expensive? Are they truly worth the purchase? Check out answers for these questions in our article to gain detailed explanations about this brand and make an informed decision! 

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Overview Watches

Founded in 1881, Movado is one of the oldest watchmakers all over the world. Yet, they only got a name on the map in 1960, when its Museum Watch became the first watch ever selected for displays in the New York’s Museum of Modern Arts’s collection. 

This Museum watch, designed by Nathan George Horwitt in 1947, surprised the world with its impressive feature. Significantly, on the Museum watch face,  instead of numbers and minute markers, you will see a gold dot, which considered the sun’s position during noon, at the 12 o’clock position. This simple yet stunning design has drawn a lot of attention from fashion admirers and watch collectors, making its way for distinctive recognition. 

Twenty-three years after the success of Museum Classic watch, an American organization, North American Watch Corp, acquired Movado. Since this remarkable transition, they have gradually diversified their product lines. 

Nowadays, in addition to the minimalist Museum watch, this watchmaker offers many other wristwear models such as Movado Connect – its smartwatches, Movado Bold – watches for low-budget buyers, Movado Sport Watches, and Movado Automatic Watches. Each was invented to meet the needs of various customers coming from different ranges of ages and living standards. 

3 Main Reasons Why Movado Watches Are So Expensive

Due to 3 factors – reputation, aesthetic design, and quality Swiss movements – Movado’s watches are typically sold at remarkable prices. 

Since its impressive achievement with the Museum Classic watches in 1947, Movado has established a fine reputation as a stylish yet high-quality watch brand. Moreover, its watches impress both the watch owners’ business partners and watch enthusiasts with their distinct appearance. As a result, this brand has a significant community of fans worldwide.  

Movado- Reputation Brand 

During the 80s, 90s of the 20th century, Movado was once recognized as a luxury brand. With its mind-blowing Museum classic watch that excels at both design and quality, this matchmaker used to be one of the market leaders.  

Unfortunately, after the 90s, when it started to expand targeted customers to the young, who typically have less financial resources, the Movado brand began to lose its prestigious reputation. 

Nowadays, the brand is considered more as a fashion-oriented Swiss watchmaker than a luxury brand. Besides the transformation in the company’s development strategies, this loss takes place partially because their current price range is not as high as other luxury brands, such as Rolex or Rado. 

Nevertheless, Movado still enjoys a decent reputation. Owing to the iconic designs, their watches shine both on formal and informal occasions. 

Furthermore, no matter where these watches are assembled, their sound quality allows them to accompany wearers for a tremendous amount of time. Thus, over the last few years, the brand has managed to gain a considerable number of fans and collectors worldwide, especially young wearers.

Unique Made Designs Watches

It is crucial to emphasize that no matter how many watch models are invented, Movado still maintains its long-lasting strength – appealing luxury watch design. 

Today, their elegantly iconic model – Museum Classic – remains its most popular watch. Its single dot well-crafted dial, exceptional bracelet, and perfectly round shape allure various watch enthusiasts. 

Moreover, regardless of the model you purchase, Movado watches usually have a particular dot to represent 12 o’clock. The style effectively helps differentiate this brand’s products from several brands out there. Additionally, rather than just replicating its famous luxury Museum classic design, this watchmaker’s designers have constantly implemented new ideas to attract more customers. 

For example, unlike its Museum brother’s clean-looking, simple face, the Bold model impresses the young with its youthful and modern design. Meanwhile, the sports wearables, Series 800 Watches, offer owners luminescent hour markers that stimulate visibility even in dim light as well. 

Eventually, Movado has won over 200 international awards for stunning watch designs and time technologies due to its countless efforts in innovation and improvement over a century of development.

 Swiss Watches Quality

Despite slight differences between the classic and Bold production processes, Movado watches are appraised for their quality. 

The manufacturer equips all the classic and Bold models with Ronda quartz movements. Even though they are not the prettiest, these movements are known for their reliability, durability, and proven quality.

What’s more, Movado watchmakers cover their classic product line’s dials with sapphire crystal that can resist any scratch. Also, they manufacture and inspect these products in Switzerland, which means Movado watches adhere to all the strict standards that the Swiss government has established to maintain their “Swiss made” status. Thus, their timepieces rarely let customers down. 

Yet, it is vital to witness that Movado assembles their Bold product line in China to lower the cost. Although China is the world’s factory where many companies and corporations establish their manufacturing systems, the workers’ expertise and the inspection process cannot be comparable to the Swiss level.

Also, the Bold timepieces employ cheaper materials, namely K1 mineral. Hence, the quality of these Bold models is not as outstanding as the classic ones. 

Nevertheless, professionals have evaluated Movado watches as good quality, especially the “Swiss-made” product lines. Moreover, despite the lower price range, its more affordable model, the Bold, manages to bring about some great experiences in terms of quality. 

For example, the Ronda quartz movements help ensure an accurate time and only need battery replacement after 2 or 3 years. Plus, Bold watches’ cases are stainless steel, and their K1 mineral dials endure scratches better than standard glass. 

Are Movado Watches Worth The Investment? 

Quick answer: Movado watches, widely acknowledged for their unique design and quality Swiss movements, usually receive several positive reviews from watch enthusiasts. Besides, the manufacturer offers buyers a 2-year warranty. Thus, you should not be worried about their brand quality. 

However, whether Movado watches deserve such a significant investment or not relies on your needs. If you aim for a simple yet stunning classy business watch, the Museum Classic watch is undoubtedly worth the price. It can serve as a kind of jewelry. Eventually, you will receive a lot of compliments from your business partners for this artistic watch. 

If you find a smartwatch with a classic stunning design, have a look at Movado Connect. With some basic smartwatch features, for example, Wifi connectivity and good screen resolution, this model can be a good deal for both iOS and Android smartphone users. 

Furthermore, in terms of quality, they exceed several fashionable watch brands, including but not limited to Fossil, Invicta, Skagen, and Nordgreen. Thus, as a young person who needs an aesthetic and quality watch that is pretty affordable, you may find Bold as one of the best options out in the market. 

Yet, there is an obvious downside of Movado watches that you need to consider before purchasing. Though elegant, Movado Museum Classic and some Bold models may require a particular effort to read the time properly. The watch you plan to buy may not have an hour or minutes marker. 

Therefore, if you do not want to guess the time approximately, it is recommended that you spend some time researching all the available models to make an informed decision. 

Final Thoughts

With all our detailed explanation above, you probably have been able to understand this brand characteristic and figure out why Movado watches may require significant investment. 

In short, Movado watches’ high costs derive from their impressive designs, high quality, and long-lasting reputation. However, as long as their products can effectively serve you, any price is worth it. 

Last Updated on October 8, 2021 by The o.d.m team