0°C is the point when water freezes and becomes ice. It is also the name of o.d.m.’s latest collection, which adopts a simple & pure design inspired by the beauty and tranquility of ice. Imagine the transparent case as a thin layer of ice. One would be delighted to find various life forms underneath – fish, bird and grass – in a calm and comfortable zone, against the severe environment at the other side. However, due to global warming, the polar ice is starting to melt, many species are endangered, their lives threatened. The 0°C collection serves as a reminder to all. We urge everyone to take GREEN ACTION to cool the Earth, and conserve the beauty beneath 0°C now, before it is too late. This extraordinary o.d.m. 0°C collection comes with a specially designed environment-loving recycle paper packaging.
|When designing this timepiece collection for odm, Michael Young has altered the conventional mindset of how a watch looks like, and the outcome is the extraordinary and innovative new collection. The position of time panel and buttons are ingeniously reversed for a fresh way to read time, thus the n...|